The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jul. 14, 2015

Filed:

May. 16, 2014
Applicant:

Google Inc., Mountain View, CA (US);

Inventor:

Raimondas Kiveris, Jersey City, NJ (US);

Assignee:

Google Inc., Mountain View, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 15/16 (2006.01); G06F 17/30 (2006.01); H04L 29/08 (2006.01); G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06F 17/30312 (2013.01); G06Q 30/0241 (2013.01); G06Q 30/0251 (2013.01); H04L 67/306 (2013.01);
Abstract

Methods, systems, and computer program products, including computer programs encoded on a computer readable storage medium, for pre-selecting content to be delivered to a user. A method includes: pre-selecting one or more content items for delivery to a user based at least in part on a user identifier, the user identifier identifying the user as being associated with a targeting group; storing the pre-selected content items in a list in association with the user; receiving a request for content, the request including the identifier; identifying one or more of the pre-selected content items eligible for delivery to the user based on the identifier; determining, based at least in part on evaluation criteria, that one of the pre-selected content items should be provided to the user responsive to the request; and providing, by a server system and responsive to the request, the determined content item to a client device.


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