The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 07, 2015
Filed:
Jul. 15, 2008
Ullas Gargi, Los Altos, CA (US);
Pranab Mohanty, Tampa, FL (US);
Ullas Gargi, Los Altos, CA (US);
Pranab Mohanty, Tampa, FL (US);
Google Inc., Mountain View, CA (US);
Abstract
A video hosting web site receives uploaded video content and processes the video to determine ad surfaces. The ad surfaces comprise spatio-temporal regions of the video suitable for placement of advertisement such as background surfaces or other regions of low interest. The uploaded video and ad surfaces are stored to a video database that is accessible to viewers visiting the video hosting web site. When a shared video is requested, the video hosting site provides the requested video content together with the ad surfaces and advertisements. The advertisements are blended with the ad surfaces in the video at playtime so that the advertisements appear as part of the video scene. This allows the video hosting web site to present advertisements to the viewer without significantly distracting the viewer from the requested content.