The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 07, 2015
Filed:
Dec. 23, 2011
Applicants:
John S. Hendricks, Potomac, MD (US);
Alfred E. Bonner, Bethesda, MD (US);
John S. Mccoskey, Castle Rock, CO (US);
Michael L. Asmussen, Oak Hill, VA (US);
Inventors:
John S. Hendricks, Potomac, MD (US);
Alfred E. Bonner, Bethesda, MD (US);
John S. McCoskey, Castle Rock, CO (US);
Michael L. Asmussen, Oak Hill, VA (US);
Assignee:
Comcast IP Holdings I, LLC, Philadelphia, PA (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/10 (2006.01); H04N 7/025 (2006.01); H04N 21/2343 (2011.01); H04H 20/10 (2008.01); H04H 20/38 (2008.01); H04H 20/93 (2008.01); H04H 60/33 (2008.01); H04H 60/64 (2008.01); H04N 5/445 (2011.01); H04N 5/60 (2006.01); H04N 7/088 (2006.01); H04N 7/16 (2011.01); H04N 7/173 (2011.01); H04N 21/222 (2011.01); H04N 21/235 (2011.01); H04N 21/236 (2011.01); H04N 21/2362 (2011.01); H04N 21/2381 (2011.01); H04N 21/2389 (2011.01); H04N 21/2543 (2011.01); H04N 21/258 (2011.01); H04N 21/262 (2011.01); H04N 21/2668 (2011.01); H04N 21/422 (2011.01); H04N 21/426 (2011.01); H04N 21/431 (2011.01); H04N 21/433 (2011.01); H04N 21/434 (2011.01); H04N 21/435 (2011.01); H04N 21/438 (2011.01); H04N 21/4385 (2011.01); H04N 21/442 (2011.01); H04N 21/443 (2011.01); H04N 21/45 (2011.01); H04N 21/454 (2011.01); H04N 21/4545 (2011.01); H04N 21/458 (2011.01); H04N 21/462 (2011.01); H04N 21/47 (2011.01); H04N 21/472 (2011.01); H04N 21/4725 (2011.01); H04N 21/475 (2011.01); H04N 21/4786 (2011.01); H04N 21/4788 (2011.01); H04N 21/482 (2011.01); H04N 21/6405 (2011.01); H04N 21/643 (2011.01); H04N 21/6543 (2011.01); H04N 21/6547 (2011.01); H04N 21/658 (2011.01); H04N 21/81 (2011.01); H04N 21/858 (2011.01); H04M 1/57 (2006.01); H04N 5/44 (2011.01); H04N 5/45 (2011.01); H04N 21/478 (2011.01);
U.S. Cl.
CPC ...
H04N 21/234318 (2013.01); H04H 20/10 (2013.01); H04H 20/38 (2013.01); H04H 20/93 (2013.01); H04H 60/33 (2013.01); H04H 60/64 (2013.01); H04N 5/44504 (2013.01); H04N 5/44543 (2013.01); H04N 5/44582 (2013.01); H04N 5/44591 (2013.01); H04N 5/602 (2013.01); H04N 7/088 (2013.01); H04N 7/0884 (2013.01); H04N 7/0887 (2013.01); H04N 7/10 (2013.01); H04N 7/102 (2013.01); H04N 7/163 (2013.01); H04N 7/165 (2013.01); H04N 7/173 (2013.01); H04N 7/17318 (2013.01); H04N 7/17336 (2013.01); H04N 7/17354 (2013.01); H04N 21/2221 (2013.01); H04N 21/235 (2013.01); H04N 21/23608 (2013.01); H04N 21/2362 (2013.01); H04N 21/2381 (2013.01); H04N 21/2389 (2013.01); H04N 21/2543 (2013.01); H04N 21/258 (2013.01); H04N 21/25883 (2013.01); H04N 21/25891 (2013.01); H04N 21/262 (2013.01); H04N 21/26208 (2013.01); H04N 21/2668 (2013.01); H04N 21/42204 (2013.01); H04N 21/42653 (2013.01); H04N 21/42684 (2013.01); H04N 21/4312 (2013.01); H04N 21/4314 (2013.01); H04N 21/4316 (2013.01); H04N 21/4331 (2013.01); H04N 21/4344 (2013.01); H04N 21/4345 (2013.01); H04N 21/435 (2013.01); H04N 21/4383 (2013.01); H04N 21/4385 (2013.01); H04N 21/44222 (2013.01); H04N 21/443 (2013.01); H04N 21/4532 (2013.01); H04N 21/454 (2013.01); H04N 21/45455 (2013.01); H04N 21/45457 (2013.01); H04N 21/458 (2013.01); H04N 21/4622 (2013.01); H04N 21/47 (2013.01); H04N 21/472 (2013.01); H04N 21/47205 (2013.01); H04N 21/47214 (2013.01); H04N 21/4725 (2013.01); H04N 21/4755 (2013.01); H04N 21/4786 (2013.01); H04N 21/4788 (2013.01); H04N 21/482 (2013.01); H04N 21/6405 (2013.01); H04N 21/64307 (2013.01); H04N 21/6543 (2013.01); H04N 21/6547 (2013.01); H04N 21/6581 (2013.01); H04N 21/6582 (2013.01); H04N 21/812 (2013.01); H04N 21/8146 (2013.01); H04N 21/8583 (2013.01); H04N 21/8586 (2013.01); H04M 1/57 (2013.01); H04N 5/4401 (2013.01); H04N 5/445 (2013.01); H04N 5/45 (2013.01); H04N 21/478 (2013.01);
Abstract
A method and an apparatus are used to target interactive virtual objects to subscribers in a television delivery system. Programs are selected and virtual object locations are defined in the selected programs. The virtual objects available for targeting are categorized and the categories are correlated to subscriber information to determine the optimum targeting of the virtual objects. Upstream data reception hardware, databases and processing hardware and software, and corresponding features in a user's terminal are used to accomplish these functions.