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The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 9077458 B1

PDFFull Text
Date of Patent:
Jul. 07, 2015

Filed:

Jun. 17, 2011

Selection of advertisements via viewer feedback

Applicants:

Doug Burger, Bellevue, WA (US);

Todd Eric Holmdahl, Redmond, WA (US);

Joseph H. Matthews, Iii, Woodinville, WA (US);

James A. Baldwin, Palo Alto, CA (US);

Jay Schiller, Medina, WA (US);

Inventors:

Doug Burger, Bellevue, WA (US);

Todd Eric Holmdahl, Redmond, WA (US);

Joseph H. Matthews, III, Woodinville, WA (US);

James A. Baldwin, Palo Alto, CA (US);

Jay Schiller, Medina, WA (US);

Assignee:

MICROSOFT TECHNOLOGY LICENSING, LLC, Redmond, WA (US);

Attorneys:

Nicholas Chen

Kate Drakos

Micky Minhas

Primary Examiner:

Justin Shepard

Int. Cl.
CPC ...
H04H 20/10 (2008.01); H04N 21/262 (2011.01); H04N 21/442 (2011.01); H04N 21/234 (2011.01); H04H 60/33 (2008.01); H04N 21/258 (2011.01); H04N 21/2668 (2011.01); H04N 21/458 (2011.01); H04N 21/475 (2011.01); H04N 21/25 (2011.01); H04N 21/422 (2011.01); H04N 21/81 (2011.01); H04H 60/45 (2008.01);
U.S. Cl.
CPC ...
H04H 20/103 (2013.01); H04N 21/26241 (2013.01); H04N 21/44213 (2013.01); H04N 21/44236 (2013.01); H04N 21/23424 (2013.01); H04N 21/44222 (2013.01); H04H 60/33 (2013.01); H04H 60/45 (2013.01); H04N 21/25891 (2013.01); H04N 21/2668 (2013.01); H04N 21/458 (2013.01); H04N 21/4756 (2013.01); H04N 21/252 (2013.01); H04N 21/42201 (2013.01); H04N 21/44218 (2013.01); H04N 21/812 (2013.01);
Abstract

Embodiments related to selecting advertisements for display to targeted viewers are disclosed. In one example embodiment, an advertisement is selected by, for each of a plurality of advertisements, aggregating a plurality of emotional response profiles from a corresponding plurality of prior viewers of the advertisement to form an aggregated emotional response profile for the advertisement, wherein each of the emotional response profiles comprises a temporal record of a prior viewer's emotional response to the advertisement. The method further includes identifying a group of potentially positively correlated viewers for the targeted viewer, filtering the aggregated emotional response profiles based on the group of potentially positively correlated viewers, selecting a particular advertisement from the plurality of advertisements based on a correlation of the filtered aggregated emotional response profiles, and sending the particular advertisement for display to the targeted viewer.

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