The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jul. 07, 2015

Filed:

Mar. 23, 2007
Applicants:

Walter Chang, San Jose, CA (US);

Nadia Ghamrawi, San Jose, CA (US);

Inventors:

Walter Chang, San Jose, CA (US);

Nadia Ghamrawi, San Jose, CA (US);

Assignee:

Adobe Systems Incorporated, San Jose, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04L 9/06 (2006.01); G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/0254 (2013.01); G06Q 30/0251 (2013.01); G06Q 30/0256 (2013.01); G06Q 30/0225 (2013.01);
Abstract

A method, apparatus and computer program product for performing targeted advertising in documents is presented. A document is identified as having advertisements associated therewith. A statistical ranking of terms derived from said document is received and at least one term is selected from the results to use as a keyword for associating at least one advertisement with the document. The at least one term is stored with the document. When the document is viewed, the document is identified as being enabled to have advertisements associated therewith. The at least one stored term is retrieved from the document and is submitted to an advertisement aggregator. At least one advertisement is received from the advertisement aggregator and is rendered with the document.


Find Patent Forward Citations

Chang, Walter. (2015). Method and apparatus for performing targeted advertising in documents (U.S. Patent No. 9076164). U.S. Patent and Trademark Office. https://idiyas.com/patent/badge/9076164

Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile

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