The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 23, 2015
Filed:
Mar. 08, 2013
Rovi Guides, Inc., Santa Clara, CA (US);
Edward B. Knudson, Littleton, CO (US);
Joel G. Hassell, Arvada, CO (US);
Connie T. Marshall, Muskogee, OK (US);
Thomas R. Lemmons, Sand Springs, OK (US);
Steven J. Reynolds, Littleton, CO (US);
Robert A. Knee, Lansdale, PA (US);
Kenneth F. Carpenter, Jr., Mount Laurel, NJ (US);
William L. Thomas, Evergreen, CO (US);
W. Benjamin Herrington, Tulsa, OK (US);
Steven C. Williamson, Broken Arrow, OK (US);
Michael D. Ellis, Boulder, CO (US);
Donald W. Allison, Tulsa, OK (US);
Rovi Guides, Inc., Santa Clara, CA (US);
Abstract
An interactive television program guide is provided in which advertisements may be displayed on program guide screens. Banner advertisements may be displayed above and below program listings. Panel advertisements may be provided adjacent to program listings. The advertisements may contain video. The advertisements may be used to promote television programs and conventional goods and services. When a user selects an advertisement, the program guide provides the user with an opportunity to order products or services, request information, set reminders for upcoming programs, view program descriptions, record programs, or take other such actions. Embedded advertisements may be provided within the program listings region and may be automatically displayed immediately adjacent to related program listings.