The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 23, 2015
Filed:
Aug. 31, 2012
Jia Liu, Sunnyvale, CA (US);
Yijian Bai, San Ramon, CA (US);
Manojav Patil, Sunnyvale, CA (US);
Deepak Ravichandran, Mountain View, CA (US);
Sittichai Jiampojamarn, Sunnyvale, CA (US);
Shankar Ponnekanti, Mountain View, CA (US);
Jia Liu, Sunnyvale, CA (US);
Yijian Bai, San Ramon, CA (US);
Manojav Patil, Sunnyvale, CA (US);
Deepak Ravichandran, Mountain View, CA (US);
Sittichai Jiampojamarn, Sunnyvale, CA (US);
Shankar Ponnekanti, Mountain View, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
A computerized method and system operable to build a device identifier similarity model with online event signals and determine similar network device identifiers. A processing circuit receives a first set of network device identifiers. The processing circuit represents each network device identifier of the first set by feature data associated with each network device identifier's network activity, where the feature data is associated with the content clicked-on or converted-on. The processing circuit applies abstractions on the feature data to form concepts. The processing circuit derives at least one hierarchy of feature data based on the keywords and concepts of the feature data. The processing circuit expands the feature data based on the derived at least one hierarchy of feature data and generates the device identifier similarity model based on the expanded feature data. The processing circuit is also capable of determining long-term and short-term history events.