The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 16, 2015
Filed:
Oct. 01, 2013
Applicant:
Mastercard International Corporation, Purchase, NY (US);
Inventors:
Jean-Pierre Gerard, Croton On Hudson, NY (US);
Po Hu, Norwalk, CT (US);
Assignee:
MasterCard International Incorporated, Purchase, NY (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/10 (2006.01); H04N 7/025 (2006.01); H04N 21/2668 (2011.01); H04N 21/81 (2011.01); H04N 21/2543 (2011.01);
U.S. Cl.
CPC ...
H04N 21/2668 (2013.01); H04N 21/812 (2013.01); H04N 21/2543 (2013.01);
Abstract
A targeted television advertising system includes a modeling processor and an identification processor. The modeling processor is configured to model purchasing behavior of a selected television service subscriber using a payment card transaction database. The identification processor is configured to identify television advertising messages that may appeal to the selected television service subscriber based upon the modeled purchasing behavior.