The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 16, 2015
Filed:
Apr. 30, 2008
Robert C. Trout, Burlingame, CA (US);
Christopher W. Higgins, Portland, OR (US);
Joseph O'sullivan, Oakland, CA (US);
Marc E. Davis, San Francisco, CA (US);
Ronald G. Martinez, San Francisco, CA (US);
Robert C. Trout, Burlingame, CA (US);
Christopher W. Higgins, Portland, OR (US);
Joseph O'Sullivan, Oakland, CA (US);
Marc E. Davis, San Francisco, CA (US);
Ronald G. Martinez, San Francisco, CA (US);
YAHOO! INC., Sunnyvale, CA (US);
Abstract
A brand engine receives a request from a user device operated by a first user to display user information of a second user. User information of the first user is mapped to at least the user information of the second user by the brand engine. The mapping may map the user information of the first user to user information of further users in a social network. The mapping may map of any combination of spatial, temporal, social, and topical data related to the users. A modified representation of a brand profile of the second user is generated by the brand engine based on the mapping. The modified representation is transmitted to the user device. The user device displays the modified representation for the first user. The modified representation of the brand profile may include any combination of filtered and/or sorted brand objects, recommended brand objects, and/or modified brand objects.