The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jun. 16, 2015

Filed:

Oct. 29, 2012
Applicant:

Jumptap, Inc., Cambridge, MA (US);

Inventors:

Adam Soroca, Cambridge, MA (US);

Neal J. Karasic, Brighton, MA (US);

Assignee:

Millennial Media, Inc., Boston, MA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 3/048 (2013.01); G06F 17/30 (2006.01); G06Q 30/02 (2012.01); G06Q 30/08 (2012.01);
U.S. Cl.
CPC ...
G06F 17/30905 (2013.01); G06Q 30/0247 (2013.01); G06F 17/30761 (2013.01); G06Q 30/0246 (2013.01); G06Q 30/0255 (2013.01); G06Q 30/0261 (2013.01); G06Q 30/08 (2013.01); G06Q 30/0254 (2013.01); G06F 17/30749 (2013.01);
Abstract

In embodiments of the present invention improved capabilities are described for delivery of a sponsored content to a mobile communication facility user. In embodiments, a request may be received for a sponsored content from a publisher, and one or more content inventories may be searched for a content that is relevant to the request. Content may be selected for delivery to the publisher from one or more content inventory. The content may be selected based at least in part on a relevance between the content and the request. The content, and the content inventory from which the relevant content is chosen, may be selected based at least in part on a statistical weight relating to the amount of revenue a wireless operator may realize upon presentation of the content to a mobile communication facility.


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