The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 16, 2015
Filed:
Sep. 09, 2013
Applicant:
Experian Marketing Solutions, Inc., Schaumburg, IL (US);
Inventors:
Assignee:
EXPERIAN MARKETING SOLUTIONS, INC., Schaumburg, IL (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 15/16 (2006.01); G06F 17/30 (2006.01); G06Q 30/02 (2012.01); H04L 29/08 (2006.01);
U.S. Cl.
CPC ...
G06F 17/30241 (2013.01); G06Q 30/0201 (2013.01); H04L 67/20 (2013.01);
Abstract
A system is disclosed that maps user IDs (such as IP addresses) and geographic regions to particular categories or 'segments' reflective of user profiles. The mappings may be based on behavioral data reflective of user browsing activities, offline data (e.g., survey data or demographic data), or a combination thereof. In one embodiment, the mappings are generated using data collected by a plurality of Internet Service Providers (ISPs) regarding their subscribers. The system also includes a query interface that enables content providers to retrieve segment data associated with particular user IDs.