The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 26, 2015
Filed:
Jul. 19, 2011
Suhas Sadanandan, Sunnyvale, CA (US);
Sudharsan Vasudevan, Sunnyvale, CA (US);
Sudha Mahajan, Santa Clara, CA (US);
Suhas Sadanandan, Sunnyvale, CA (US);
Sudharsan Vasudevan, Sunnyvale, CA (US);
Sudha Mahajan, Santa Clara, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
The present invention provides techniques relating to rich media advertising. Techniques are provided in which an advertiser-provided image-based component of an advertisement creative is matched with an advertiser-provided audio component of the advertisement creative. A rich media advertisement may be served that includes the image-based component and a synchronously presented audio component. Presentation of the rich media advertisement on a user computer may not require downloading or utilization of a video player.