The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 19, 2015
Filed:
Apr. 09, 2013
Applicant:
Tivo Inc., Alviso, CA (US);
Inventors:
Assignee:
Splunk Inc., San Francisco, CA (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 9/80 (2006.01); H04N 21/435 (2011.01); G06Q 30/02 (2012.01); G06Q 30/04 (2012.01); G06Q 30/06 (2012.01); G06Q 50/00 (2012.01); G11B 27/32 (2006.01); G06F 3/14 (2006.01); H04N 9/79 (2006.01); H04N 21/422 (2011.01); H04N 5/765 (2006.01); H04N 21/8358 (2011.01);
U.S. Cl.
CPC ...
H04N 21/435 (2013.01); G06Q 30/0244 (2013.01); G06Q 30/0255 (2013.01); G06Q 30/04 (2013.01); G06Q 30/0631 (2013.01); G06Q 50/01 (2013.01); G11B 27/322 (2013.01); G06F 3/1454 (2013.01); H04N 9/79 (2013.01); H04N 21/42201 (2013.01); H04N 5/765 (2013.01); H04N 21/8358 (2013.01); H04N 21/422 (2013.01);
Abstract
In an embodiment, the playing of an advertisement may be detected by identifying the persons associated with the faces in the advertisement portion of the media content and determining that the identified persons are not actors listed for the media content. In an embodiment, the advertisement may be enhanced with additional content pertaining to the product or service being advertised. In an embodiment, the advertisement may be automatically fast-forwarded, muted, or replaced with an alternate advertisement. In an embodiment, only a non-advertisement portion of the media content may be recorded by skipping over the detected advertisement portion of the media content.