logo

For the Inventor, By the Inventor

The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 9036979 B1

PDFFull Text
Date of Patent:
May. 19, 2015

Filed:

Apr. 09, 2013

Determining a position in media content based on a name information

Applicant:

Tivo Inc., Alviso, CA (US);

Inventors:

Amir H Gharaat, Alviso, CA (US);

James Barton, Alviso, CA (US);

Mukesh K Patel, Alviso, CA (US);

Assignee:

Splunk Inc., San Francisco, CA (US);

Attorney:

Wong & Rees LLP

Primary Examiner:

David Harvey

Int. Cl.
CPC ...
H04N 9/80 (2006.01); H04N 21/435 (2011.01); G06Q 30/02 (2012.01); G06Q 30/04 (2012.01); G06Q 30/06 (2012.01); G06Q 50/00 (2012.01); G11B 27/32 (2006.01); G06F 3/14 (2006.01); H04N 9/79 (2006.01); H04N 21/422 (2011.01); H04N 5/765 (2006.01); H04N 21/8358 (2011.01);
U.S. Cl.
CPC ...
H04N 21/435 (2013.01); G06Q 30/0244 (2013.01); G06Q 30/0255 (2013.01); G06Q 30/04 (2013.01); G06Q 30/0631 (2013.01); G06Q 50/01 (2013.01); G11B 27/322 (2013.01); G06F 3/1454 (2013.01); H04N 9/79 (2013.01); H04N 21/42201 (2013.01); H04N 5/765 (2013.01); H04N 21/8358 (2013.01); H04N 21/422 (2013.01);
Abstract

In an embodiment, the playing of an advertisement may be detected by identifying the persons associated with the faces in the advertisement portion of the media content and determining that the identified persons are not actors listed for the media content. In an embodiment, the advertisement may be enhanced with additional content pertaining to the product or service being advertised. In an embodiment, the advertisement may be automatically fast-forwarded, muted, or replaced with an alternate advertisement. In an embodiment, only a non-advertisement portion of the media content may be recorded by skipping over the detected advertisement portion of the media content.

Find Patent Forward Citations

Gharaat, Amir. (2015). Determining a position in media content based on a name information (U.S. Patent No. 9036979). U.S. Patent and Trademark Office. https://idiyas.com/patent/badge/9036979

Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile

Loading…