The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 12, 2015
Filed:
Aug. 03, 2012
Peter E. Sargent, Santa Monica, CA (US);
Hang LI, Los Angeles, CA (US);
Hua Zheng, Beijing, CN;
Liang Xiang, Beijing, CN;
Chaitanya Laxminarayan, Santa Monica, CA (US);
Nathan A. Hinish, Santa Monica, CA (US);
Peter E. Sargent, Santa Monica, CA (US);
Hang Li, Los Angeles, CA (US);
Hua Zheng, Beijing, CN;
Liang Xiang, Beijing, CN;
Chaitanya Laxminarayan, Santa Monica, CA (US);
Nathan A. Hinish, Santa Monica, CA (US);
HULU, LLC, Santa Monica, CA (US);
Abstract
In a streaming video system, a method determining a sequence of video programs playing on an interactive player device may include streaming a first video program including an ad break from a computer server to an interactive player device during a first streaming session. The method may further include automatically selecting a video advertisement or next program from a set of prospective video advertisements for play during the ad break or available programs, based at least in part on the first video program exclusive of any parameter based on user identity. The method may include providing the video advertisement to the interactive player device in the first streaming session at the ad break. Bases for selecting the next ad or program may include program popularity, rate of change in popularity, or other parameter. The method may be embodied in a computing apparatus or system.