The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 12, 2015
Filed:
Nov. 07, 2008
Karl Quinn, Loreto Abbey, IE;
Karl Quinn, Loreto Abbey, IE;
Telefonaktiebolaget L M Ericsson (publ), Stockholm, SE;
Abstract
The invention relates to a targeting technique for controlling the provisioning of content items, for example advertisements, to users in a mobile communications network (). A method embodiment of the technique is performed in a provisioning server () in the mobile communications network and comprises the steps of receiving an indication of a content item which has been selected by a first user via a first mobile terminal (); retrieving, from a user-related database, contact information associated with the first user, wherein the contact information indicates at least one second user (); determining a location of a second mobile terminal of the second user; and selectively initiating, if an intended presentation area for the selected content item covers the location of the second mobile terminal, a presentation of the selected content item to the second mobile terminal ().