The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 12, 2015
Filed:
May. 07, 2012
Allison P. Heath, Houston, TX (US);
Ryen William White, Kirkland, WA (US);
Christopher J. C. Burges, Bellevue, WA (US);
Eric David Brill, Redmond, WA (US);
Robert L. Rounthwaite, Fall City, WA (US);
Allison P. Heath, Houston, TX (US);
Ryen William White, Kirkland, WA (US);
Christopher J. C. Burges, Bellevue, WA (US);
Eric David Brill, Redmond, WA (US);
Robert L. Rounthwaite, Fall City, WA (US);
Microsoft Technology Licensing, LLC, Redmond, WA (US);
Abstract
Aspects of the subject matter described herein relate to predicting and using search engine switching behavior. In aspects, switching components receive a representation of user interactions with at least one browser. The switching components derive information from the representation that is useful in predicting whether a user will switch search engines. The derived information and information about a user's current interaction with a browser is then used by a switch predictor to predict whether the user will switch search engines. This prediction may be used in a variety of ways examples of which are given herein.