The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 12, 2015
Filed:
Aug. 19, 2010
Abraham H. Bagherjeiran, Sunnyvale, CA (US);
Andrew O. Hatch, Oakland, CA (US);
Adwait Ratnaparkhi, San Jose, CA (US);
Amruta S. Joshi, Los Angeles, CA (US);
Abraham H. Bagherjeiran, Sunnyvale, CA (US);
Andrew O. Hatch, Oakland, CA (US);
Adwait Ratnaparkhi, San Jose, CA (US);
Amruta S. Joshi, Los Angeles, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
Disclosed are apparatus and methods for facilitating contextual selection of advertisements for displaying online via a computer network. In general, user features in the form of text are provided in conjunction with web page content for contextual advertisement matching. In one embodiment, a request for an advertisement to be displayed in a current web page that has been requested by a current user is received. The current user is associated with one or more current user characteristics from a plurality of different user characteristics, and the current web page has an associated content. A mapping model and the one or more current user characteristics are used to obtain a plurality of user-relevant terms for each of the one or more current user characteristics. A combination of the content of the current web page and obtained user-relevant terms are provided for selecting an advertisement for displaying with the current web page based on such combination.