The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
May. 05, 2015

Filed:

Sep. 30, 2013
Applicant:

Nielsen-ccdata Media Research Co., Ltd., Hangzhou, CN;

Inventors:

Haiyu Wang, Beijing, CN;

Hong Zhang, Beijing, CN;

Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/16 (2011.01); H04N 21/442 (2011.01); H04N 21/422 (2011.01); H04N 21/258 (2011.01); H04N 21/658 (2011.01);
U.S. Cl.
CPC ...
H04N 21/442 (2013.01); H04N 21/422 (2013.01); H04N 21/25866 (2013.01); H04N 21/44222 (2013.01); H04N 21/6582 (2013.01);
Abstract

A method for acquisition of audience rating data of digital television. The method includes: 1) collecting audience information by an acquisition system of audience rating data of digital television, the audience information including individual identification of audiences and individual attribute information corresponding to the individual identification; 2) monitoring data acquisition signals by the acquisition system, collecting appropriate individual identification and individual rating information according to the instructions of the data acquisition signals; and 3) inquiring the individual attribute information of the audiences according to the individual identification, and combining the collected individual rating information and corresponding individual attribute information thereof as a set of original audience rating data for analysis.


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