The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Apr. 28, 2015

Filed:

Jul. 24, 2013
Applicant:

Aro, Inc., Seattle, WA (US);

Inventors:

Michael Perkowitz, Seattle, WA (US);

Kevin Francis Eustice, Seattle, WA (US);

Andrew F. Hickl, Seattle, WA (US);

Assignee:

ARO, Inc., Seattle, WA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06N 5/02 (2006.01); G06N 99/00 (2010.01); H04W 4/02 (2009.01); G06F 17/27 (2006.01); G06Q 30/06 (2012.01); G06F 17/30 (2006.01); H04W 4/20 (2009.01);
U.S. Cl.
CPC ...
H04W 4/02 (2013.01); G06F 17/2785 (2013.01); G06Q 30/0631 (2013.01); G06N 5/02 (2013.01); G06N 99/005 (2013.01); G06F 17/30876 (2013.01); H04W 4/206 (2013.01);
Abstract

A user's context history is analyzed to build a personality model describing the user's personality and interests. The personality model includes a plurality of metrics indicating the user's position on a plurality of personality dimensions, such as desire for novelty, tendency for extravagance, willingness to travel, love of the outdoors, preference for physical activity, and desire for solitude. A customized recommendation agent is then built based on the personality model, which selects a recommendation from a corpus to present to the user based on an affinity between the user's personality and the selected recommendation.


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