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The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 9010636 B1

PDFFull Text
Date of Patent:
Apr. 21, 2015

Filed:

Jul. 01, 2013

Targeted video advertising

Applicant:

Google Inc., Mountain View, CA (US);

Inventors:

Mikhail Dmitriev, Campbell, CA (US);

Nicholas Lee, Seattle, WA (US);

Rajas Moonka, San Ramon, CA (US);

Manish Gupta, Santa Clara, CA (US);

Assignee:

Google Inc., Mountain View, CA (US);

Attorney:

Fish & Richardson P.C.

Primary Examiner:

Karl D Frech

Int. Cl.
CPC ...
G06K 15/00 (2006.01); G06Q 30/02 (2012.01); G06Q 30/04 (2012.01); H04H 20/10 (2008.01); H04N 5/445 (2011.01); H04N 21/24 (2011.01); H04N 21/2543 (2011.01); H04N 21/258 (2011.01); H04N 21/262 (2011.01); H04N 21/45 (2011.01); H04N 21/466 (2011.01); H04N 21/658 (2011.01); H04N 21/81 (2011.01); H04H 20/82 (2008.01); H04H 60/31 (2008.01); H04H 60/45 (2008.01);
U.S. Cl.
CPC ...
H04N 21/25435 (2013.01); G06Q 30/0269 (2013.01); G06Q 30/04 (2013.01); H04H 20/103 (2013.01); H04H 20/82 (2013.01); H04H 60/31 (2013.01); H04H 60/45 (2013.01); H04N 5/44543 (2013.01); H04N 5/44591 (2013.01); H04N 21/2407 (2013.01); H04N 21/25883 (2013.01); H04N 21/25891 (2013.01); H04N 21/26258 (2013.01); H04N 21/4532 (2013.01); H04N 21/4667 (2013.01); H04N 21/6582 (2013.01); H04N 21/812 (2013.01);
Abstract

A computer-implemented method of providing targeted video promotional material includes providing a first video advertisement for presentation by a video display system, receiving an indication that a user chose to skip at least part of the presentation of the first video advertisement, identifying for the user a characteristic associated with the first video advertisement, selecting a second video advertisement based at least in part on the identified characteristic for the user, and providing the second video advertisement for presentation to the user with the video display system, wherein an advertiser is caused to charge for display of video advertisements that are determined to have not been skipped, and not charged for display for video advertisements that are determined to have been skipped.

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