The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 14, 2015
Filed:
Mar. 24, 2009
Gaurav Agarwal, San Francisco, CA (US);
David DE Heer, Woodside, CA (US);
Majd Bakar, San Jose, CA (US);
Francis Tsui, Belmont, CA (US);
Victor Lee, Cupertino, CA (US);
Pradip Fatehpuria, San Jose, CA (US);
Gaurav Agarwal, San Francisco, CA (US);
David de Heer, Woodside, CA (US);
Majd Bakar, San Jose, CA (US);
Francis Tsui, Belmont, CA (US);
Victor Lee, Cupertino, CA (US);
Pradip Fatehpuria, San Jose, CA (US);
Microsoft Technology Licensing, LLC, Redmond, WA (US);
Abstract
Methods are disclosed for measuring ad impressions and receiving feedback on local ad assets inserted into a video transport stream at the set top box level. Each set top box stores the number of times an ad asset is inserted into an ad avail, along with a variety of other information relating to the playback of the ad asset. This measurement data is aggregated and sent to the ad decision service. In order to balance bandwidth usage, each set top box may report its measurement data to the ad decision service at a different time interval that is randomly selected. As it is desirable to receive the data in a timely manner, the random intervals may be confined so that all measurement data is reported within a predefined time period, such as for example over a twelve hour period.