The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Apr. 14, 2015

Filed:

Oct. 03, 2011
Applicants:

Krishnan Thazhathekalam, Mountain House, CA (US);

David Simpson, San Francisco, CA (US);

David D. Ahn, San Francisco, CA (US);

Andrea Burbank, Chicago, IL (US);

Franco Salvetti, San Francisco, CA (US);

Christopher Jon Jewell, San Francisco, CA (US);

Inventors:

Krishnan Thazhathekalam, Mountain House, CA (US);

David Simpson, San Francisco, CA (US);

David D. Ahn, San Francisco, CA (US);

Andrea Burbank, Chicago, IL (US);

Franco Salvetti, San Francisco, CA (US);

Christopher Jon Jewell, San Francisco, CA (US);

Assignee:

Microsoft Corporation, Redmond, WA (US);

Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
G06F 17/30 (2006.01); G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06F 17/30864 (2013.01); G06Q 30/0251 (2013.01);
Abstract

Architecture that uses content from off-page data sources such as feeds (e.g., yellow pages, coupons, social networks, commerce, etc.) to present additional, relevant information in association with search results. The additional and relevant information is directly relevant to the implicit task the user is trying to accomplish. The architecture includes online and offline mechanisms that identify an entity represented on a web page and look-up information related to that entity in disparate data sources. Relevance heuristics are employed to determine which of the available entity data to show in the caption given the user query, the web page, and the underlying user task (other known information about the user such as geographic location).


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