The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 14, 2015
Filed:
Sep. 17, 2004
Barbara J. Rechterman, Desert Hills, AZ (US);
Neil Proctor, Scottsdale, AZ (US);
Shawn Fitzpatrick, Phoenix, AZ (US);
Bill Bennett, Phoenix, AZ (US);
Barbara J. Rechterman, Desert Hills, AZ (US);
Neil Proctor, Scottsdale, AZ (US);
Shawn Fitzpatrick, Phoenix, AZ (US);
Bill Bennett, Phoenix, AZ (US);
Go Daddy Operating Company, LLC, Scottsdale, AZ (US);
Abstract
A Web site, through the use of a Rules Engine, determines an expertise level of a User for one or more topics on a Web page. The Rules Engine may analyze User related data, such as the search term used by the User to find the Web site, the past products purchased by the User, the path through the Web site taken by the User, the usage history by the User on the Web site, the demographics of the User and/or the self declared expertise level of the User, to determine an expertise level of the User for the topics on the Web page. A Display Engine may customize a Web page based on the expertise levels of a User so that topics on the Web page are presented in a manner most appropriate for the User. An Email Engine may be used to customize emails to the User so that topics in the email are presented in manner most appropriate for the User. A Support Entity Engine may also be used to route an incoming support inquiries from a User to an appropriate technical support person for the User.