The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Apr. 14, 2015

Filed:

Dec. 17, 2010
Applicants:

Davi Reis, Belo Horizonte, BR;

Christian Oestlien, New York, NY (US);

Eider Silva DE Oliveira, Belo Horizonte, BR;

Marcus A. Leal, Rio de Janeiro, BR;

Igor P. Soares, Belo Horizonte, BR;

Inventors:

Davi Reis, Belo Horizonte, BR;

Christian Oestlien, New York, NY (US);

Eider Silva de Oliveira, Belo Horizonte, BR;

Marcus A. Leal, Rio de Janeiro, BR;

Igor P. Soares, Belo Horizonte, BR;

Assignee:

Google Inc., Mountain View, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06Q 30/02 (2012.01); G06Q 50/00 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/0241 (2013.01); G06Q 30/0255 (2013.01); G06Q 30/0251 (2013.01); G06Q 30/0277 (2013.01); G06Q 50/01 (2013.01);
Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for providing a method that includes receiving an indication from a user to promote an item that is included in an activity stream associated with the user, the activity stream being presented in a social context by a social application; receiving a request for an advertisement; determining the item is responsive to the request; determining one or more advertisements responsive to the request; ranking the item and the one or more advertisements; and providing the item in response to the request rather than the one or more advertisements and based at least in part on the rankings.


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