The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 07, 2015
Filed:
Aug. 23, 2011
Knowledge-assisted approach to dynamically create data sources for variable-data marketing campaigns
Michael David Shepherd, Ontario, NY (US);
Dale Ellen Gaucas, Penfield, NY (US);
Kirk J. Ocke, Ontario, NY (US);
Michael David Shepherd, Ontario, NY (US);
Dale Ellen Gaucas, Penfield, NY (US);
Kirk J. Ocke, Ontario, NY (US);
Xerox Corporation, Norwalk, CT (US);
Abstract
A computer-implemented method and system for creating data sources for a variable data publishing (VDP) marketing campaign pattern. The method and system can be utilized to generate a data source from external sources, such as Encyclopedic knowledge-bases, when desired data is not locally available. A user can specify a conceptual identity, and the method and system automatically map the conceptual identity to an appropriate database, generate semantic queries, and query the database to develop the data source for use in the campaign.