The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 31, 2015
Filed:
Mar. 24, 2009
Gaurav Agarwal, San Francisco, CA (US);
David DE Heer, Woodside, CA (US);
Majd Bakar, San Jose, CA (US);
Francis Tsui, Belmont, CA (US);
Victor Lee, Cupertino, CA (US);
Pradip Fatehpuria, San Jose, CA (US);
Gaurav Agarwal, San Francisco, CA (US);
David de Heer, Woodside, CA (US);
Majd Bakar, San Jose, CA (US);
Francis Tsui, Belmont, CA (US);
Victor Lee, Cupertino, CA (US);
Pradip Fatehpuria, San Jose, CA (US);
Microsoft Technology Licensing, LLC, Redmond, WA (US);
Abstract
Methods are disclosed for inserting local ad assets into a video transport stream at the set top box level. The media advertising platform of the present system works in conjunction with existing platforms, such as an advertising decision service and a media platform. The present system further includes a client resident on end user set top boxes. In general, the present system operates by pre-caching advertisements to a set top box or boxes within a household or elsewhere. Each set top box is also assigned to particular groups, based on characteristics of the user of that set top box. Group membership information is also sent to the set top box and stored. The present system sends the set top box a decision matrix based on group memberships to allow the set top box to select and insert an ad asset targeted to the specific set top box.