The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 31, 2015
Filed:
Jul. 29, 2011
Piragash Velummylum, Seattle, WA (US);
Johanna S. Olson, Bellevue, WA (US);
Korwin J. Smith, Seattle, WA (US);
James H. Wood, Seattle, WA (US);
Wenlin MA, Seattle, WA (US);
Christopher G. Emery, Seattle, WA (US);
Piragash Velummylum, Seattle, WA (US);
Johanna S. Olson, Bellevue, WA (US);
Korwin J. Smith, Seattle, WA (US);
James H. Wood, Seattle, WA (US);
Wenlin Ma, Seattle, WA (US);
Christopher G. Emery, Seattle, WA (US);
Amazon Technologies, Inc., Seattle, WA (US);
Abstract
Disclosed are various embodiments for providing advertisements in association with recorded media items. For example, a broadcast media item is stored in a networked storage system in association with an account of a user for later consumption. At least one marker is located in the broadcast media item that identifies a first advertisement in the broadcast media item. One of a plurality of second advertisements is selected that targets the user to replace the first advertisement. The first advertisement is replaced with the selected one of the second advertisements in the broadcast media item.