The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 31, 2015
Filed:
Oct. 12, 2007
Daniel C. Stevenson, Dublin, IE;
Olivier Dabrowski, Blackrock, IE;
Kresimir Bozic, Dublin, IE;
Dan Teodosiu, Dublin, IE;
Paolo Severini, Dublin, IE;
Cristian Costache, Dublin, IE;
Euan Grant, Redmond, WA (US);
Erik Zigman, Sammamish, WA (US);
Daniel C. Stevenson, Dublin, IE;
Olivier Dabrowski, Blackrock, IE;
Kresimir Bozic, Dublin, IE;
Dan Teodosiu, Dublin, IE;
Paolo Severini, Dublin, IE;
Cristian Costache, Dublin, IE;
Euan Grant, Redmond, WA (US);
Erik Zigman, Sammamish, WA (US);
Microsoft Technology Licensing, LLC, Redmond, WA (US);
Abstract
Embodiments of the invention provide a method and system for automatically instrumenting a set of web documents, such as web pages, as well as embedding structures that present advertising content via the web pages. The instrumentation automatically embeds tags that enable usage information associated with the web documents to be tracked and recorded. Many hundreds or thousands of web pages can be automatically modified without user intervention, enabling comprehensive reporting and tracking to be performed on each page. The web pages are analyzed and insertion points intelligently located. Changes can be verified to ensure that no undesirable effects resulted from embedding the content. The tags can receive parameters customized to the level of users and pages. The tags, insertion information, and other configuration information can be stored in a central repository to make subsequent tagging easier.