The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 31, 2015
Filed:
Aug. 02, 2010
Eswar Priyadarshan, West Roxbury, MA (US);
Dan Marius Grigorovici, Pleasanton, CA (US);
Omar Abdala, Cambridge, MA (US);
Prasenjit Mukherjee, Bangalore, IN;
Eswar Priyadarshan, West Roxbury, MA (US);
Dan Marius Grigorovici, Pleasanton, CA (US);
Omar Abdala, Cambridge, MA (US);
Prasenjit Mukherjee, Bangalore, IN;
Apple Inc., Cupertino, CA (US);
Abstract
Systems and methods for planning and booking advertising campaigns are provided. In operation, a booking engine generates a collection of proposed campaigns in response to a campaign request, where the each of the proposed campaigns corresponds to a scenario of atom availability. Such scenarios can account for possible or anticipated changes in the number and cost of atoms or any other changes of interest to the advertiser. The availability for the atoms in the campaign request can be projected using the past history and the known future unavailability of the atoms and is further modified to account for the variation in atom availability associated with each scenario. Thereafter, the booking engine can present the results for each scenario to the advertiser and allow him to select a campaign.