The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 31, 2015
Filed:
Mar. 14, 2012
Venugopal Vasudevan, Palatine, IL (US);
Jehan Wickramasuriya, St. Charles, IL (US);
Chao Xu, Schaumburg, IL (US);
Venugopal Vasudevan, Palatine, IL (US);
Jehan Wickramasuriya, St. Charles, IL (US);
Chao Xu, Schaumburg, IL (US);
General Instrument Corporation, Horsham, PA (US);
Abstract
A media content item is evaluated for its 'sentiment states.' That is, segments of the content item are determined to be, for example, 'happy,' “exciting,” “sad,” “funny,” and the like. A “sentiment map” is created that delimits segments of the content item and contains the sentiment-state keywords associated with the segments. Some maps include an amplitude for each assigned sentiment keyword and a confidence value for the segment delimitation and for each keyword. As an exemplary use of the sentiment map, an advertisement broker matches the sentiments of his advertisement offerings with segments of a content item in order to place appropriate advertisements at times when they would be most favorably received. In another example, a recommender system recommends to a user a content item whose sentiment map compares favorably to that of a content item already enjoyed by the user.