The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 24, 2015
Filed:
Aug. 02, 2010
Eswar Priyadarshan, West Roxbury, MA (US);
Dan Marius Grigorovici, Pleasanton, CA (US);
Omar Abdala, Cambridge, MA (US);
Hao Duong, Castro Valley, CA (US);
Eswar Priyadarshan, West Roxbury, MA (US);
Dan Marius Grigorovici, Pleasanton, CA (US);
Omar Abdala, Cambridge, MA (US);
Hao Duong, Castro Valley, CA (US);
Apple Inc., Cupertino, CA (US);
Abstract
Systems and methods for managing electronic content from multiple content providers in a dynamic environment are provided. In operation, an advertiser can plan and book an electronic advertisement campaign by providing a campaign request specifying a requested inventory slot of atoms in an inventory space and other associated data. Thereafter, a proposed campaign can be generated based on an estimated availability of the atoms and any performance criteria specified by the advertiser. Once the proposed campaign is accepted and booked, the proposed campaign can be managed along with other active campaigns. These active campaigns can be managed based on a relative priority of the campaigns and an estimated availability for the atoms in the inventory space.