The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 17, 2015
Filed:
Apr. 11, 2011
Applicants:
Diane Lambert, Berkeley Heights, NJ (US);
Daniel J. Zigmond, Menlo Park, CA (US);
Inventors:
Diane Lambert, Berkeley Heights, NJ (US);
Daniel J. Zigmond, Menlo Park, CA (US);
Assignee:
Google Inc., Mountain View, CA (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/16 (2011.01); H04H 60/45 (2008.01); H04H 60/66 (2008.01); H04N 21/258 (2011.01); H04N 21/24 (2011.01);
U.S. Cl.
CPC ...
H04H 60/45 (2013.01); H04H 60/66 (2013.01); H04N 21/25883 (2013.01); H04N 21/2407 (2013.01);
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for estimating demographic compositions of television audiences. In an aspect, audience demographics are estimated from viewing device log records and household demographic data describing demographic segments to which members of the households belong.