The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 17, 2015

Filed:

Aug. 31, 2010
Applicants:

Eswar Priyadarshan, West Roxbury, MA (US);

Dan Marius Grigorovici, Pleasanton, CA (US);

Omar Abdala, Cambridge, MA (US);

Inventors:

Eswar Priyadarshan, West Roxbury, MA (US);

Dan Marius Grigorovici, Pleasanton, CA (US);

Omar Abdala, Cambridge, MA (US);

Assignee:

Apple Inc., Cupertino, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 17/30 (2006.01);
U.S. Cl.
CPC ...
G06F 17/30528 (2013.01);
Abstract

Invitational content targeted to a particular behavior can be served to the user when the user is likely to reproduce a desired behavior. The user is classified into one or more spatial-temporal segments based on an analysis of the user's characteristics and the user's past behavior. When a request is made for an item of invitational content, a spatial-temporal segment is selected based on a substantial likelihood that the current context will lead to a repeat of the representative past behavior. An item of invitational content associated with the selected segment is then served to the user.


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