The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 17, 2015
Filed:
Jan. 25, 2007
Shyam Kapur, Sunnyvale, CA (US);
Shyam Kapur, Sunnyvale, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
The present invention is directed towards systems and methods for identifying and displaying supplemental content associated with one or more advertisements responsive to a user query. The method of the present invention comprises identifying one or more advertisements responsive to a user query. One or more terms are extracted from the one or more advertisements identified as responsive to the user query. Supplemental content associated with the one or more advertisements is retrieved through use of the one or more extracted terms, and a display is generated comprising the one or more advertisements identified as responsive to the user query and the supplemental content associated with the one or more advertisements.