The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 17, 2015
Filed:
Jun. 18, 2010
Nir Nice, Kfar Veradim, IL;
Uri Barash, Tel Mond, IL;
Ying LI, Bellevue, WA (US);
Michael J. Goldbach, Albany, CA (US);
William H. Gates, Iii, Medina, WA (US);
Nir Nice, Kfar Veradim, IL;
Uri Barash, Tel Mond, IL;
Ying Li, Bellevue, WA (US);
Michael J. Goldbach, Albany, CA (US);
William H. Gates, III, Medina, WA (US);
Microsoft Technology Licensing, LLC, Redmond, WA (US);
Abstract
A client-based ad agent dynamically determines whether an advertisement campaign should bid on an impression for an end user and/or sets the bid price of the advertisement campaign for the impression. When an opportunity for an impression on a web page is identified, the ad agent accesses user data associated with an end user. The ad agent analyzes the user data to identify the relevance and/or value of serving an impression to the end user to the advertisement campaign. Based on the analysis, the ad agent controls whether the advertisement campaign bids on the impression for the end user and/or sets the bid price of the advertisement campaign for the impression.