The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 10, 2015

Filed:

Apr. 03, 2013
Applicants:

Beniamin Cohen, Espoo, FI;

Vesa Luiro, Berlin, DE;

Inventors:

Beniamin Cohen, Espoo, FI;

Vesa Luiro, Berlin, DE;

Assignee:

Other;

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 5/445 (2011.01); G06Q 30/00 (2012.01); H04N 21/81 (2011.01); H04N 21/45 (2011.01); H04N 21/258 (2011.01); H04N 21/2668 (2011.01); H04N 21/658 (2011.01); H04N 7/10 (2006.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); H04N 21/4532 (2013.01); G06Q 30/00 (2013.01); H04N 21/25883 (2013.01); H04N 21/25891 (2013.01); H04N 21/2668 (2013.01); H04N 21/6582 (2013.01);
Abstract

A method for providing customized marketing associated to multimedia broadcasting, comprising: receiving multimedia broadcast data at a multimedia broadcast receiver apparatus; determining user information of the multimedia broadcast receiver apparatus; transmitting the user information to a service server; defining customized marketing information associated to the received multimedia broadcast data based on the user information; transmitting the customized marketing information to a user apparatus; determining, by the user apparatus, marketing information presentation settings defined by a user; and providing the customized marketing information via a user interface of the user apparatus based on the marketing information presentation settings.


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