The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 03, 2015
Filed:
Mar. 28, 2014
Verizon Patent and Licensing Inc., Basking Ridge, NJ (US);
David F. Brueck, Saratoga Springs, UT (US);
C. Ryan Owen, Riverton, UT (US);
Tyler Bye, Lehi, UT (US);
Nathan J. Edwards, Orem, UT (US);
Ken Brueck, Lehi, UT (US);
Verizon Patent and Licensing Inc., Basking Ridge, NJ (US);
Abstract
Methods and systems for advertisement insertion into streaming media content are described. In one method, an advertisement insertion tool receives advertisement insertion input that identifies a start time in media content to insert an advertisement. In response to receiving the advertisement insertion input, the advertisement insertion tool inspects an original slice of the media content that contains the media content at the start time to locate a preceding key frame at or prior to the start time and a last frame before the start time. The advertisement insertion tool creates a first new slice comprising the media content of the original slice up to the start time. The first new slice comprises the preceding key frame, the last frame and any intervening delta frames between the preceding key frame and the last frame. The advertisement insertion tool creates a second new slice comprising the media content of the original slice at the start time, including creating a subsequent key frame of the media content at the start time. The advertisement insertion tool stores the first new slice and second new slice at a content server for streaming the media content with the advertisement inserted to a media player executing on a client computing system.