The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 03, 2015
Filed:
Jun. 22, 2012
Paul Nathan Bennett, Kirkland, WA (US);
Emre Mehmet Kiciman, Seattle, WA (US);
Peter Richard Bailey, Kirkland, WA (US);
Nikhil Dandekar, Kirkland, WA (US);
Huizhong Duan, West Lafayette, IN (US);
Paul Nathan Bennett, Kirkland, WA (US);
Emre Mehmet Kiciman, Seattle, WA (US);
Peter Richard Bailey, Kirkland, WA (US);
Nikhil Dandekar, Kirkland, WA (US);
Huizhong Duan, West Lafayette, IN (US);
Microsoft Technology Licensing, LLC, Redmond, WA (US);
Abstract
Various technologies described herein pertain to using social activity data to personalize ranking of results returned by a computing operation for a user. For each of the results returned by the computing operation, a respective first affinity of the user to a corresponding result and a respective second affinity of the user to the corresponding result can be calculated and used for ranking the results. The respective first affinity of the user to the corresponding result can be calculated based on correlations between social activity data of the user and social activity data of a first group of historical users that clicked the corresponding result. Moreover, the respective second affinity of the user to the corresponding result can be calculated based on correlations between the social activity data of the user and social activity data of a second group of historical users that skipped the corresponding results.