The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 03, 2015
Filed:
Jun. 18, 2010
John C. Sullivan, Madison, CT (US);
Jeffrey S. Samson, Irvine, CA (US);
Cory Price, Newport Beach, CA (US);
Pedro Vaca, Whittier, CA (US);
Basil Luck, Irvine, CA (US);
John C. Sullivan, Madison, CT (US);
Jeffrey S. Samson, Irvine, CA (US);
Cory Price, Newport Beach, CA (US);
Pedro Vaca, Whittier, CA (US);
Basil Luck, Irvine, CA (US);
Action Wobble, Inc., Irvine, CA (US);
Abstract
A method of manufacturing a layered image assembly and a marketing method are provided including a passive consumer behavior tracking method without requiring an 'opt-in' process. The layered image assembly includes a base layer and a top layer with an inner area formed between. An opening is provided within a perimeter of the base layer to provide access to the inner layer. The inner layer is provided with a media that may comprise coupons, offers, advertisements, collapsible springs, animated collapsible springs having an image, etc. The media may include one or more symbols for conveying information. The layered image assembly may be attached to an item, such as a substrate, envelope, package, magazine, etc. The customer information relating to the item may be associated, or merged, with the information from the one or more symbols from the media. This merging of information may be used to track customer purchases, customer information, and the like.