The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 24, 2015
Filed:
Apr. 09, 2014
Applicant:
Google Inc., Mountain View, CA (US);
Inventors:
Geoffrey R. Smith, San Jose, CA (US);
Iain Merrick, London, GB;
Michael A. Killianey, London, GB;
John Alastair Hawkins, London, GB;
Greg Hecht, Mountain View, CA (US);
Simon M. Rowe, Berkshire, GB;
Assignee:
Google Inc., Mountain View, CA (US);
Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04N 7/16 (2011.01); H04H 60/32 (2008.01); H04N 21/442 (2011.01); G06Q 30/02 (2012.01); H04N 21/24 (2011.01); H04N 21/466 (2011.01); H04N 21/658 (2011.01); H04N 21/81 (2011.01); H04N 21/2547 (2011.01);
U.S. Cl.
CPC ...
H04N 21/44204 (2013.01); G06Q 30/02 (2013.01); G06Q 30/0242 (2013.01); G06Q 30/0273 (2013.01); H04N 21/2407 (2013.01); H04N 21/4667 (2013.01); H04N 21/6582 (2013.01); H04N 21/812 (2013.01); H04N 21/2547 (2013.01);
Abstract
Set top box logs are received from a television provider and processed to identify channel tunes and channel tune times. The channel tunes and channel tune times of the log data can be compared to expected air times of television advertisements on channels, and an impression values, e.g., projected viewers, can be generated for each television advertisement.