The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 24, 2015
Filed:
Nov. 24, 2010
Amogh Asgekar, Navi Mumbai, IN;
Kiran Singh Panesar, Bangalore, IN;
Finnegan Southey, Mountain View, CA (US);
Amogh Asgekar, Navi Mumbai, IN;
Kiran Singh Panesar, Bangalore, IN;
Finnegan Southey, Mountain View, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
A method for categorizing multiple users of a website based on their respective transition patterns between successive types of user activities is implemented at a computing device having one or more processors and memory. After receiving one or more log files from a data source, the computing device generates respective event transition matrixes for multiple users in accordance with the users' event records such that each element of each respective event transition matrix includes a probability of an occurrence of two consecutive event types A and B for the same user. Based on an analysis of the multiple users' event transition matrixes, the computing device categorizes the multiple users into at least two distinct groups of users and performs one or more operations to the website's user accounts associated with one or more users from one of the groups.