The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 24, 2015
Filed:
Mar. 19, 2003
Russell A. Dicker, Seattle, WA (US);
Robert G. Cottrell, Seattle, WA (US);
Jeremy C. York, Seattle, WA (US);
Russell A. Dicker, Seattle, WA (US);
Robert G. Cottrell, Seattle, WA (US);
Jeremy C. York, Seattle, WA (US);
Amazon Technologies, Inc., Seattle, WA (US);
Abstract
A subset of a set of components is selected for inclusion on a dynamically-generated web page within a particular user context. Each component may, for example, contain content generated by a respective code module or service. The subset of components is selected based on scores associated with the components in the set. The score of a component is preferably determined based on measurements of desired user activity resulting from exposures of the components to users in the particular context, and reflects a likelihood that other users within the same context will perform a desired action. The disclosed methods may also be used to select items, such as products, to suggest to users within specific contexts.