The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Feb. 17, 2015

Filed:

Aug. 22, 2011
Applicants:

Theodore Nicholas Choc, Palo Alto, CA (US);

Sissie Ling-ie Hsiao, Santa Clara, CA (US);

Leo Baghdassarian, Mountain View, CA (US);

Inventors:

Theodore Nicholas Choc, Palo Alto, CA (US);

Sissie Ling-Ie Hsiao, Santa Clara, CA (US);

Leo Baghdassarian, Mountain View, CA (US);

Assignee:

Google Inc., Mountain View, CA (US);

Attorneys:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/02 (2013.01);
Abstract

A system and method that allows for dynamic conversion path exploration. Users can explore all their conversion paths and narrow events they want to investigate by prepending or appending events to the analysis view. In addition, users segment the neighboring events by one of the event dimensions (e.g., source, medium, campaign, keyword).


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