The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 10, 2015
Filed:
Apr. 04, 2012
Marcus Nelson, El Cerrito, CA (US);
Jager Mcconnell, San Francisco, CA (US);
Ciara Peter, San Francisco, CA (US);
Marcus Nelson, El Cerrito, CA (US);
Jager McConnell, San Francisco, CA (US);
Ciara Peter, San Francisco, CA (US);
salesforce.com, inc., San Francisco, CA (US);
Abstract
A method for identifying an influencer of a brand is disclosed. The method embodiment includes scanning social media objects published by at least one social networking entity to identify a first social media object posted by a first user and relating to a brand associated with a product, an enterprise, a service, a person, a concept, and/or a trackable object. The social media objects include messages, video and audio clips, and/or image files posted by a plurality of users. The method also includes calculating a brand influence score for the first user based on a plurality of influence factors. The brand influence score for the first user is compared to a threshold influence score, and the first user is identified as a brand influencer when the first user's brand influence score is greater than the threshold influence score.