The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 03, 2015
Filed:
Apr. 06, 2012
Applicants:
Justin Evans, New York, NY (US);
Tyler Liebowitz, New York, NY (US);
Inventors:
Justin Evans, New York, NY (US);
Tyler Liebowitz, New York, NY (US);
Assignee:
Collective, Inc., New York, NY (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/10 (2006.01); H04N 7/025 (2006.01); H04N 21/81 (2011.01); G06Q 30/02 (2012.01); H04N 21/442 (2011.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); G06Q 30/02 (2013.01); H04N 21/44204 (2013.01);
Abstract
Methods and systems for performing targeted advertising are described. In particular, ads are targeted to users based on TV viewing behaviors. This is achieved by linking TV viewing behaviors to anonymous digital identifiers, such as online browser keys or cookies.