The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Feb. 03, 2015

Filed:

Dec. 30, 2008
Applicants:

Armando Paul Stettner, Westford, MA (US);

Marcelo D. Lechner, Burlington, MA (US);

Michael Patrick Ruffini, Methuen, MA (US);

Harpal Singh Bassali, Burlington, MA (US);

Inventors:

Armando Paul Stettner, Westford, MA (US);

Marcelo D. Lechner, Burlington, MA (US);

Michael Patrick Ruffini, Methuen, MA (US);

Harpal Singh Bassali, Burlington, MA (US);

Assignee:

Verizon Patent and Licensing Inc., Basking Ridge, NJ (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/40 (2006.01); H04N 7/025 (2006.01); H04N 21/81 (2011.01); G06Q 30/02 (2012.01); H04N 7/16 (2011.01); H04N 21/2343 (2011.01); H04N 21/258 (2011.01); H04N 21/45 (2011.01); H04N 21/61 (2011.01); H04N 21/6405 (2011.01); H04H 60/46 (2008.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); G06Q 30/02 (2013.01); H04N 7/163 (2013.01); H04N 21/23439 (2013.01); H04N 21/25891 (2013.01); H04N 21/4532 (2013.01); H04N 21/6125 (2013.01); H04N 21/6405 (2013.01); H04H 60/46 (2013.01); H04H 2201/70 (2013.01);
Abstract

Systems, apparatus, methods and computer readable mediums for efficient and unconstrained information distribution and IP multicasting are provided. An exemplary method may include receiving, from a set top box, information indicative of criteria associated with targeted advertisement; and determining, at a set top box, whether the criteria corresponds to a characteristic of a household at which the criteria is received. The method may also include joining, from a set top box, a multicast group associated with the criteria in the event the criteria is determined to correspond to the characteristic of the household at which the criteria is received. The method may also include receiving, via multicast, at a set top box, the targeted advertisement associated with the criteria; and displaying, at a video display device, the targeted advertisement. The exemplary method may allow efficient and unconstrained information distribution leading to improved application quality and performance.


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