The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 03, 2015
Filed:
Nov. 20, 2008
Jeffrey Sherwin, Scarsdale, NY (US);
Carrie Leigh Shaw, Toronto, CA;
Nickolas James Heudecker, San Jose, CA (US);
Jeffrey Sherwin, Scarsdale, NY (US);
Carrie Leigh Shaw, Toronto, CA;
Nickolas James Heudecker, San Jose, CA (US);
This Technology, Inc., Denver, CO (US);
Abstract
A computer implemented method for enabling content providers to identify and customize placement opportunities is disclosed, comprising the steps of processing instructions to customize a pre-existing at least one of an audio and video datastream comprising at least one predefined time interval for content, identifying at least one time interval for a placement opportunity in the at least one of an audio and video datastream; altering at least one characteristic of the at least one time interval for a placement opportunity in accordance with the instructions; assembling the altered at least one time interval for a placement opportunity and at least one time interval for content into a list that represents an altered at least one of an audio and video datastream; and delivering the list to a distribution system for playing the altered at least one of an audio and video datastream. The at least one time interval for a placement opportunity may distinct from or coincident with the at least one time interval for content. The placement opportunity may be at least one of content and an advertising placement opportunity. The content may be entertainment content comprising at least one of video, audio, and interactive overlays. The at least one characteristic may be the duration of or the number of the at least one time interval for a placement opportunity. The list may be one of a playlist and a schedule.