The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Feb. 03, 2015

Filed:

Mar. 28, 2011
Applicants:

Naren Chittar, San Jose, CA (US);

Sandip Gaikwad, Sunnyvale, CA (US);

Sanjay Pundlkrao Ghatare, San Jose, CA (US);

Ryan Mcdonald, San Francisco, CA (US);

John Roper, Sammamish, WA (US);

Inventors:

Naren Chittar, San Jose, CA (US);

Sandip Gaikwad, Sunnyvale, CA (US);

Sanjay Pundlkrao Ghatare, San Jose, CA (US);

Ryan McDonald, San Francisco, CA (US);

John Roper, Sammamish, WA (US);

Assignee:

eBay Inc., San Jose, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 17/30 (2006.01); G06Q 30/00 (2012.01);
U.S. Cl.
CPC ...
G06F 17/30259 (2013.01); G06F 17/3025 (2013.01); G06Q 30/00 (2013.01);
Abstract

A weighted combination of attributes including but not limited to color, shape, pattern, brand, style, size, and material may be used to rank items when searching for similar items of a given category on an ecommerce system website. The weights on each attribute may be optimized by using feedback from users, the feedback indicating the importance of each attribute to a purchaser when searching for similar items of various categories. Alternatively, click-through patterns from the ecommerce system website can be mined and used to optimize the importance of each attribute to users by item category. The optimum attribute weights for that items category are used to rank the results in a search for similar items in that category.


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