The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 27, 2015
Filed:
Dec. 22, 2011
Paul C. Davis, Arlington Heights, IL (US);
Jianguo LI, Chicago, IL (US);
Guohua Hao, Vernon Hills, IL (US);
Paul C. Davis, Arlington Heights, IL (US);
Jianguo Li, Chicago, IL (US);
Guohua Hao, Vernon Hills, IL (US);
Google Technology Holdings LLC, Mountain View, CA (US);
Abstract
In a hierarchical profile, each node represents at least one feature of behavioral data collected about an entity profiled, with the topmost node selected as the 'statistically most informative' feature of the data. A profile can cover numerous domains and be predictively very powerful in each domain. A number of observations can be 'aggregated' together into a single datapoint. In use, the structure of the profile is compared against current information associated with the entity to produce a recommendation or prediction. If the profile represents at least some data aggregation, then new observations are folded into the profile based on statistical weights of the aggregations. Because of the way the profile is created and updated, its hierarchical structure maps the collected observations. Therefore, as new observations are incorporated, if the new observations change the profile's structure significantly, then it can be hypothesized that something “interesting” has happened to the entity.