The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 20, 2015
Filed:
Dec. 06, 2007
James Huffman, Kansas City, MO (US);
Todd W. Jones, Kansas City, MO (US);
Brian Wilson, Liberty, MO (US);
James Huffman, Kansas City, MO (US);
Todd W. Jones, Kansas City, MO (US);
Brian Wilson, Liberty, MO (US);
AT&T Intellectual Property I, L.P., Atlanta, GA (US);
Abstract
A system measures viewership of multimedia programs such as television programs, pay-per-view sporting events, and video-on-demand movies. Viewership data from a plurality of multimedia programs may be compared to determine ratings for the multimedia programs. Multimedia streams en route to set top boxes may be monitored using packet inspection to identify the multimedia program or programs included in the multimedia streams. An electronic table or array may be stored and updated with viewership statistics of monitored multimedia programs. Some embodiments track the total number of households or televisions that are powered on in a viewing area. Ratings are available substantially in real time by accessing a stored table with viewership information or by frequently polling a plurality of stored values to determine which multimedia program is being viewed by all or substantially all viewers in an area.